Privacy Policy

Effective date: August 21, 2025

Welcome to Mallan Real Estate Inc. (“MRE”, “we”, “our”, or “us”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit mallannyhomes.com, contact us, or submit information through our forms and advertising partners (e.g., LinkedIn Lead Gen, Google Ads).

1) Information We Collect

• Identifiers & contact data: name, email, phone, postal code, preferred price range.
• Professional info: job title/role (if provided in a lead form), company.
• Communications: messages you send us; call/meeting notes.
• Device & usage data: IP address, pages viewed, links clicked, via cookies/analytics (e.g., LinkedIn Insight Tag, Google Analytics).

2) How We Use Information

• Reply to inquiries, provide listing recommendations, schedule tours, and deliver brochures.
• Operate and improve our website, ads, and email campaigns.
• Comply with legal obligations and protect against fraud or misuse.

3) Sources

Directly from you (site forms, email, phone); advertising platforms (e.g., LinkedIn/Google lead forms you submit); website analytics and cookies.

4) Sharing

We share information with service providers/”processors” that help us run the business (hosting, CRM/email, analytics, advertising platforms) under contracts that limit their use to our instructions. We may disclose data if required by law or during a business transfer. We do not sell or share personal information for cross-context behavioral advertising.

5) Cookies & Tracking

We use first- and third-party cookies, pixels, and similar tech to measure traffic and ad performance. You can adjust preferences via your browser settings and platform tools (e.g., Ad Settings on LinkedIn/Google). If you are in a U.S. state that grants the right to opt out of targeted advertising, see the State Privacy Rights section.

6) Marketing Communications & Texting

By submitting your contact information, you agree we may send marketing emails and, if you provide a mobile number, texts or calls about listings and services. You can opt out any time:

• Email: click “unsubscribe” or email nycmallan@gmail.com.
• SMS: reply STOP to end, HELP for help. Message & data rates may apply. Frequency varies.

7) Data Retention

We retain personal information only as long as reasonably necessary for the purposes above, then delete or de-identify it per our retention schedule unless a longer period is required by law.

8) Security (New York SHIELD Act)

We implement administrative, technical, and physical safeguards appropriate to the sensitivity of the information we process, consistent with New York’s SHIELD Act requirements for reasonable security. If we experience a data breach involving your information, we will provide notices required by applicable law.

9) Your Privacy Choices & U.S. State Rights

Depending on your state of residence (e.g., CA, CO, CT, VA, UT, NJ, TX and others with comprehensive privacy laws), you may have rights to:

• Access/know, correct, or delete certain personal information;
• Receive a portable copy of your data;
• Opt out of targeted advertising or certain profiling; and
• Appeal a denied request.

Submit a request at nycmallan@gmail.com. We will verify your identity and respond per applicable law. If you believe we denied your request in error, reply to our decision to start an appeal.

10) Children

Our services are not directed to children under 13, and we do not knowingly collect children’s personal information.

11) International Visitors

We are U.S.-based. If you access our site from outside the U.S., your information will be processed in the United States.

12) Changes

We may update this policy. We will post the new date at the top and, if material, provide additional notice.

13) Contact Us

Mallan Real Estate Inc.
Email: nycmallan@gmail.com
Website: mallannyhomes.com